Search Engine Marketing (SEM).

Search Engine Marketing (SEM) is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the search engines result pages (SERP's).

SEM methods include Search Engine Optimisation (SEO), Pay Per Click (PPC) and Advertising. SEM is regarded as the practice of buying paid search listings.

Why Use Search Engine Marketing (SEM)?

Because it works, and can lower your cost per lead substantially as opposed to direct sales, TV, Radio, Print Ads and Direct Mail and other traditional advertising media. Think of it this way….you only pay for an INTERESTED lead if they choose to visit your site. It gets better. Instead of relying on marketing to “prospects” in hopes they have a matching interest this method only prospects potential clients. This supports the psychology of buying that demands instant gratification towards their marketing needs. People don’t like to wait…they want answers and solutions - and they want it now. With PPC and Adv they are one click away from your most important marketing tool, your website. (Assuming you have a well-designed, compelling and lead-generating site. If not click here to visit our Web Design page)

Pay Per Click (PPC)

Pay per click (PPC) is an advertising model used on search engines and content websites/blogs. This is where advertisers only pay when a user actually clicks on an ad to visit the advertisers website. Advertisers bid on the keywords they predict their target market will use as search terms when they are looking for a product or service. When a user types a keyword query matching the advertisers keyword list, or views a page with relevant content, the advertisers ad may be shown. These ads are called a "Sponsored link" or "sponsored ads" and appear next to or above the "natural" or organic results on search engine results pages or anywhere a webmaster/blogger chooses on a content page.